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NEWS
Working conditions also have an impact on customer orientation
An Immersive Customer Experience: The Power of Transparency
This snapshot taken in an excellent Italian restaurant brings to mind several reflections related to my favorite topics:
- It’s a great customer experience to see the chefs in action. They put passion and virtuosity into their preparations.
- It’s also an extraordinary sign of trust to embrace transparency in this way.
- This is the vision of the Customer Experience Director.
Internal Culture: The Impact of Customer Proximity
Customer awareness is nourished by reality.
Employees who see the consequences of their work (delighted faces, disappointments, live reactions) develop a much sharper customer sense than those who never have contact with them.
Guaranteed Effect
- It’s impossible to remain indifferent when you witness firsthand the satisfaction or disappointment of customers.
- Daily connection with the customer brings out, day after day, a deep and authentic customer culture.
This is the vision of the Customer Experience Director
This is an invitation to managers to also rethink the conditions in which teams work.
- Why not systematize visits to our customers? Understand how they use our products, their constraints, successes, and problems.
- Why not “relocate” certain functions/teams to be physically closer to the customers (or the places where our products are used)?
- Why not create a showroom, a test store, a test center within our premises (right in the heart of headquarters 😊)? The goal would be to welcome customers and observe how they use our products and services…
I’m curious to hear your feedback and experiences on this topic. How can working conditions impact customer awareness?