COS

NEWS

Since its launch in March 2023, The Customer Fresck has experienced meteoric growth. Introduced during the 57th AMARC Convention (which we sincerely thank for this memorable event), this engaging tool has become a must-have for raising awareness about the customer value chain and customer orientation.

As the year draws to a close, we’ve reached the milestone of 8,000 participants.

A simple and flexible collaborative tool

Available in two languages (French and English) and customizable, The Customer Fresk adapts to the objectives of any organization. It can be integrated into Customer Experience Days (CX Days) or deployed within teams. This flexible model appeals to both small businesses and large corporations such as Elior, AG2R, Allianz, and Edenred.

But the enthusiasm for The Customer Fresk isn’t limited to employees—it also engages COMEX/CODIR, providing an aligned vision of customer orientation issues at all hierarchical levels. This cross-functional approach is one of the key factors behind its success.

A lasting impact on teams

What sets The Customer Fresk apart is not just its engaging nature but its long-lasting impact on participants, with sessions lasting from 1 to 1.5 hours. Through active pedagogy, the game encourages participants to reflect and fully understand how to promote customer orientation in service of performance. The impact is so significant that some participants even set their Customer Fresk as their desktop background!

By engaging team members in collective reflection, The Customer Fresk also serves as a launchpad for fostering customer orientation within organizations, complemented by the organization’s Customer Orientation Diagnostic, COS COMPANY.

We can’t wait to reach 10,000 players, a milestone we hope to achieve by the game’s second anniversary!