COS

NEWS

The Customer’s Fresk: the game to raise your teams’ awareness of the impact of customer orientation on organizational performance. Designed by our team of researchers, the game is an invitation to discover Customer Culture for real!

Since its launch in March 2023, over 1,500 employees have already taken part in the Customer Fresk in France.

Notably BRISTOL MEYERS SQUIBB:

The Customer Fresco is a powerful and highly entertaining approach, an opportunity to get teams thinking about the links between cause and effect and the impact of customer orientation. The method triggers rich debates on customer orientation, giving meaning and a framework for reflection that not only helps develop the Mindset, but also identifies concrete actions with the teams.