The Customer Fresk : already more then 8000 participants and a strong impact on teams

Since Its Launch in March 2023, La Fresque du Client Has Experienced Rapid Growth. It was unveiled at the 57th AMARC Convention, to which we sincerely thank for this memorable event. This playful and educational tool has quickly become a must-have for raising employee awareness of the customer value chain, including customer culture.

👉 By the end of this year, we are reaching a symbolic milestone: more than 8,000 participants engaged.

A Collaborative, Simple, and Flexible Tool

Available in two languages (French and English), La Fresque du Client is fully customizable. It can be tailored to each organization’s objectives.
It can be integrated into Customer Experience Days (CX Days) or deployed directly within teams.
Its flexible format appeals to both small organizations and large groups such as Elior, AG2R, Allianz, or Edenred.

What truly sets it apart is its ability to engage all hierarchical levels, up to COMEX/CODIR.
It provides a shared and concrete view of the challenges related to customer culture.
This managerial cross-functionality is now recognized as one of the key success factors of the program.

Lasting Impact on Teams

What distinguishes La Fresque du Client is not only its playful aspect, but also its real and lasting impact on organizational customer culture.
In 1 to 1.5 hours, participants are invited to question, debate, take a stance, and become aware of their role in building a strong and coherent customer culture.

Its format promotes active learning, leveraging collective intelligence, simple messaging, and the power of insight.
Engagement is so high that some participants even choose to make it their desktop background!

A Springboard for Deeper Initiatives

By engaging employees in team-based collective reflection, La Fresque du Client acts as a catalyst. It serves as a stimulating entry point to foster broader dynamics around customer culture.

It is often integrated into larger initiatives, such as the COS COMPANY diagnostic, which measures an organization’s customer orientation. This helps prioritize actions.

🎯 2025 Goal: 10,000 participants by the game’s second anniversary!