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Case studies
31 March 2026
How BlueLink strengthens its customer orientation through a participatory approach and an immersive event
Case studies
5 March 2026
Crédit Agricole des Savoie Drives Its Customer Orientation Strategy Forward
Faced with an increasingly competitive and digitalized market, customer expectations are changing. Following a decline in its customer base in…
Mood notes
5 March 2026
Leroy Merl’undies: A Revealing Sign of Customer Culture
Sometimes, an apparently trivial initiative can say a lot about a company's culture. This is exactly the case with Leroy…
Mood notes
5 March 2026
The Art of Verbal Communication: A Dying Practice
Who still dares to pick up the phone? Phone anxiety: an underestimated struggle What if picking up the phone to…
Mood notes
5 March 2026
You have a personal interest in being kind to your customers
In a world often driven by performance, competition and efficiency, it is easy to underestimate a fundamental human truth. Kindness…
Case studies
5 March 2026
GEODIS: Sustainably Embedding Customer Culture at a National Scale
Making Customer Culture a Shared Priority Across the Entire Value Chain
Mood notes
5 March 2026
Customer Culture: A True Competitive Advantage
Customer culture and its importance in business What is customer culture? Born from a simple observation, the concept of customer…
News
3 January 2025
Over 100,000 employees have already completed the COS COMPANY diagnostic.
The COS COMPANY diagnosis: a scientific measure of customer orientation The COS COMPANY diagnostic is a scientific measurement of an…
News
3 January 2025
The Customer Fresk : already more then 8000 participants and a strong impact on teams
Since Its Launch in March 2023, La Fresque du Client Has Experienced Rapid Growth. It was unveiled at the 57th…