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Mood notes
19 July 2024
“Putting your fingers in the socket”
Changing mindsets without forcing them This is what we like to do when we need to make a team aware…
Mood notes
19 July 2024
How exemplary is Apple’s customer orientation?
Following the delivery of a smartphone that I never received, here is Apple's response to my complaint…It's in the management…
News
19 July 2024
A manufacturer, an insurer and an operator are in a boat
When Price Increases Challenge Customer Culture This boat is that of the price increases at the beginning of the year.…
News
19 July 2024
A central concept in marketing
Historically, customer orientation is only one of two (Narver and Slater, 1990) or three (Gatignon and Xuereb, 1997) dimensions of…
News
19 July 2024
Feedback from CREDIT AGRICOLE
Highlighting Priority Obstacles with the COS SYSTEM Customer Culture Diagnostic The COS SYSTEM Customer Culture Diagnostic enabled us to highlight…
News
19 July 2024
Feedback from MALAKOFF HUMANIS
We launched a program focused on developing and strengthening Customer Culture. Aware of the lack of impact of the various…
News
19 July 2024
Management and customer orientation: a necessary realignment
The Management Challenge: Cognitive Biases and Automatisms The management of tomorrow will certainly have to take into account the cognitive…
News
19 July 2024
MAEVA: starting with a diagnosis before deploying customer orientation
Our management team initiated a COS SYSTEM diagnostic project within our company. This has enabled us to identify areas for…
News
19 July 2024
COS SYSTEM strengthens its scientific team
Cédric Batailler is a teacher-researcher with a doctorate in cognitive science, psychology, and neurocognition. He has recently left the world…