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Customer orientation: the importance of employee customer orientation

Evoking an organization's Customer Culture means considering the mindset of its employees. How can we ensure that everyone in the…

Management and customer orientation: a necessary realignment

The management of tomorrow will certainly have to take into account the cognitive biases and automatisms of employees. Too much…

MAEVA: starting with a diagnosis before deploying customer orientation

Our management team initiated a COS SYSTEM diagnostic project within our company. This has enabled us to identify areas for…

COS SYSTEM strengthens its scientific team

Cédric Batailler is a teacher-researcher with a doctorate in cognitive science, psychology and neurocognition, who has recently left the world…

The book Customer orientation: changing your company’s DNA

Summary: Only the creation of a genuine customer culture will help your company transform and gain a sustainable competitive advantage…

The Customer Fresk for ELIOR: what if we thought about customer culture together?

The Customer Fresk is a fantastic opportunity to cross-reference the singular visions of employees on the place of the customer…

The Customer’s Fresk : THE game

The Customer's Fresk: the game to raise your teams' awareness of the impact of customer orientation on organizational performance. Designed…

The Customer’s Fresk in Montmartre with Sage!

The Sage marketing community gathered in Paris at the end of June for a day of exchanges. COS SYSTEM invited…

KIABI: individual training in a group!

COS IN MIND's online approach is totally different from any other coaching program I've followed to date! The course begins…

Scientific foundations of COS

From a scientific standpoint, the COS® is based on the intersection of academic research in three different fields: customer orientation,…