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19 July 2024
A non-commissioned consultant for a better customer orientation…
Customer Culture at the Heart of Advertising Campaigns But is it really? Over the past few days, I’ve been paying…
Mood notes
19 July 2024
“When you work for E. Leclerc, you don’t just work for E. Leclerc”
E. Leclerc’s Latest Campaign: Employees Who Work for Customers Yet another ad that speaks to me about the move by…
Mood notes
19 July 2024
Some strategic decisions clash with corporate culture
The Complexity of Simplifying Processes Context: We were working with managers on the need to simplify processes.The goal: to make…
Mood notes
19 July 2024
“Putting your fingers in the socket”
Changing mindsets without forcing them This is what we like to do when we need to make a team aware…
Mood notes
19 July 2024
How exemplary is Apple’s customer orientation?
Following the delivery of a smartphone that I never received, here is Apple's response to my complaint…It's in the management…
News
19 July 2024
A manufacturer, an insurer and an operator are in a boat
When Price Increases Challenge Customer Culture This boat is that of the price increases at the beginning of the year.…
News
19 July 2024
A central concept in marketing
Historically, customer orientation is only one of two (Narver and Slater, 1990) or three (Gatignon and Xuereb, 1997) dimensions of…
News
19 July 2024
Feedback from CREDIT AGRICOLE
Highlighting Priority Obstacles with the COS SYSTEM Customer Culture Diagnostic The COS SYSTEM Customer Culture Diagnostic enabled us to highlight…
News
19 July 2024
Feedback from MALAKOFF HUMANIS
We launched a program focused on developing and strengthening Customer Culture. Aware of the lack of impact of the various…